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The Power of Passion and Perseverance: Xavier Esqueriguela Journey to Success

In a recent interview, Spanish entrepreneur Xavier Esqueriguela shared his story of how he has managed to scale his business to impressive levels in less than a year, and how his passion for fitness has helped him overcome obstacles and achieve his goals.

Xavier started his career as a waiter and studying bodywork and paint, but soon realized that this was not what he wanted in his life. “I have always been a hard-working person, but I did not feel fulfilled in what I was doing. I wanted to find my true passion,” said Xavier.

However, Xavier has overcome these obstacles and learned that these experiences have taught him values such as persistence and perseverance, and have taught him not to give up in the face of difficulties.

In his search for his true calling, he decided to venture into the digital world. At 19, along with two more partners, he created his first digital marketing agency, JEVNET. Although initially offering a variety of services, they soon realized that they needed to specialize. “We did everything, but it was not the right thing. We detected a need in the market, which at that time was YouTube Ads, and we specialized in it,” said Xavier.

In addition to his passion for the digital world, Xavier has also found in fitness a lifestyle that has helped him overcome obstacles and achieve his goals. “Fitness has been a big part of my life, it helps me stay focused and motivated. It has taught me to be consistent and persevering, and these are values that I also apply in my business,” shared Xavier.

The decision to specialize in YouTube Ads was correct, as the agency’s growth was spectacular. Xavier even created a second agency focused on infoproducers. “In less than a year, we have scaled our business from zero to over 1 million dollars. It has been an exciting journey and we have learned a lot along the way,” commented Xavier.

He understood that a business is made so that everyone can make money and not just its owner. He realized that in the end, he is only a player in a bigger game.

That is why we not only offer consultation or training services to our clients, but we literally build their own agency and teach them how to properly scale a business, how to make a good customer acquisition, without depending on their time or their desires, and that everything is running all day every day, generating profits.

Vision: To turn adsandroll into the leading company in Google Ads strategies, impacting millions of people around the world and constantly changing lives positively through the creation of agencies.

Xavier is an example of how, with dedication, specialization, an entrepreneurial mindset, and a healthy lifestyle, great things can be achieved, even with a difficult start. “My story is a demonstration of how, through overcoming and perseverance, goals can be achieved and success can be obtained. Fitness has been a great support in his life, both personally and professionally. Starting with a background as a poor student and somewhat rebellious teenager, his experience as a waiter and car bodyworker has taught him values such as persistence and perseverance, and these are values that he also applies in his professional life.

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Amid the AI hype, don’t forget about no-code

No-code startup Softr, which allows its customers to build apps from their existing data, announced Tuesday that it has added Google Sheets to its integration list.

Previously, Softr focused on Airtable databases. Its move to support data from Google’s spreadsheet product likely expands its potential customer pool. Even before that expansion, CEO Mariam Hakobyan told TechCrunch+ that her company grew its annual recurring revenue 3x from December 2021 to December 2022.


Softr’s quick revenue expansion is a good reminder that while the tech world seems completely consumed by all things AI, there’s quite a lot of work going on in other areas that are worth keeping an eye on.

That said, there is an interesting connection between AI and no-code worth writing down: Both are potentially great expanders of human capability. AI tooling could operate as a second brain of sorts for the digitally busy, and no-code services may allow nondevelopers to build the tools they need to complete their work. In both cases, the genres of new tech development have a shot at helping regular folks do a lot more, more quickly and often at a low cost.

Something else that modern AI tooling and no-code share is accessibility. Softr, for example, grew its base of signed-up users from 35,000 to 150,000 in 2022. That’s really quite a lot for a service that was, until recently, Airtable-specific. On the AI side, I don’t need to reiterate just how much market demand there is for modern LLM tooling.

Let’s dig into Softr’s progress since we last covered the company and chat about what we can learn about no-code progress as a method of building more accessible software.

Softr, no-code and empowering the regulars
Ask anyone who works at a company that builds software and isn’t part of the engineering or product orgs how long it will take them to get something built for their own needs. Without even making Jira ticket jokes, we all know what the answer will be. And to a degree, the standard situation makes sense: What nondeveloper employees need is often pretty basic software, and expensive engineers need to focus on the company’s core offering not internal tooling.

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Twitter’s legacy blue checkmark era is officially over

Twitter appears to have officially killed off its legacy blue checkmarks, one of the last remaining vestiges of the pre-Elon Musk owner era.

The legacy blue checks, which Twitter doled out to journalists, celebrities and other public officials for free to help curb impersonations and spam, were supposed to end April 1.

Musk took to Twitter on April 11 — days after the legacy checkmarks should have disappeared — to shift the end date to April 20 or 4/20. Yes, that’s the day when folks honor weed because Twitter is now owned by a middle schooler.

With the legacy checkmarks gone, Twitter will have verification marks only for paid users and businesses as well as government entities and officials. Now, if a user sees a blue checkmark and clicks on it, the label reads: “This account is verified because they are subscribed to Twitter Blue and verified their phone number.”

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Autotech Ventures’ new $230M mobility fund adds fintech, circular economy to its investment strategy

Autotech Ventures will use its newly closed $230 million fund to expand beyond its foundation of early-stage ground transportation startups and invest in what the firm believes are the next big opportunities in automotive and mobility.

Fintech, logistics, supply chain and the circular economy are at the top of the list.

The $230 million fund, its third since launching in 2017, will be used to invest in seed through Series C mobility-related startups, according to the company. A mixture of financial and corporate LPs, including Allison Transmission, American Axle, Iochpe-Maxion and Shell participated in the fund.

“We’re still a ground transportation-focused firm and we have a very similar strategy [with this fund],” Alexei Andreev, Autotech Ventures managing director told TechCrunch. “On a high-level, it’s same as Fund 1 and Fund 2. However, one of the fastest areas of growth is SaaS-enabled fintech. Auto commerce is inefficient and there are large pockets of profit to capture.”

The firm is particularly interested in transportation-related fintech ventures that are poised to grow during a recession.

“We made a prediction that sooner or later there will be a recession and we identified areas that benefit when the economy softens, Andreev said, noting that this latest fund invested in Yendo, a Dallas-based startup (formerly known as Otto) that lets customers borrow against their vehicles at the same interest rate as standard credit cards.

Autotech Ventures’ previous fintech investments include U.K.-based buy now, pay later startup Bumper and Carpay, a buy here, pay here loan servicing SaaS platform for car dealers.

Andreev said the firm is also investigating investment opportunities in the circular economy, a nascent industry focused on finding ways to reuse materials and products. Circular economy startups have garnered an increasing amount of attention and investment as automakers transition away from gas-powered vehicles and towards EVs.

Autotech Ventures is also cautiously wading into generative AI, although Andreev was quick to note that the company has not made any investments in that area.

Autotech has more than $500 million under management and has invested in more than 40 companies.

Some of the firm’s investments include computer vision startup DeepScale (which was acquired by Tesla), Lyft, used vehicle marketplace operator Frontier Car Group, Drover, Outdoorsy, Swvl, parking app SpotHero and, which Apple acquired in January 2020. Five of those startups have gone public, including indie Semiconductor and Volta Charging.

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