No-code startup Softr, which allows its customers to build apps from their existing data, announced Tuesday that it has added Google Sheets to its integration list.

Previously, Softr focused on Airtable databases. Its move to support data from Google’s spreadsheet product likely expands its potential customer pool. Even before that expansion, CEO Mariam Hakobyan told TechCrunch+ that her company grew its annual recurring revenue 3x from December 2021 to December 2022.

Softr’s quick revenue expansion is a good reminder that while the tech world seems completely consumed by all things AI, there’s quite a lot of work going on in other areas that are worth keeping an eye on.

That said, there is an interesting connection between AI and no-code worth writing down: Both are potentially great expanders of human capability. AI tooling could operate as a second brain of sorts for the digitally busy, and no-code services may allow nondevelopers to build the tools they need to complete their work. In both cases, the genres of new tech development have a shot at helping regular folks do a lot more, more quickly and often at a low cost.

Something else that modern AI tooling and no-code share is accessibility. Softr, for example, grew its base of signed-up users from 35,000 to 150,000 in 2022. That’s really quite a lot for a service that was, until recently, Airtable-specific. On the AI side, I don’t need to reiterate just how much market demand there is for modern LLM tooling.

Let’s dig into Softr’s progress since we last covered the company and chat about what we can learn about no-code progress as a method of building more accessible software.

Softr, no-code and empowering the regulars
Ask anyone who works at a company that builds software and isn’t part of the engineering or product orgs how long it will take them to get something built for their own needs. Without even making Jira ticket jokes, we all know what the answer will be. And to a degree, the standard situation makes sense: What nondeveloper employees need is often pretty basic software, and expensive engineers need to focus on the company’s core offering not internal tooling.

Autotech Ventures will use its newly closed $230 million fund to expand beyond its foundation of early-stage ground transportation startups and invest in what the firm believes are the next big opportunities in automotive and mobility.

Fintech, logistics, supply chain and the circular economy are at the top of the list.

The $230 million fund, its third since launching in 2017, will be used to invest in seed through Series C mobility-related startups, according to the company. A mixture of financial and corporate LPs, including Allison Transmission, American Axle, Iochpe-Maxion and Shell participated in the fund.

“We’re still a ground transportation-focused firm and we have a very similar strategy [with this fund],” Alexei Andreev, Autotech Ventures managing director told TechCrunch. “On a high-level, it’s same as Fund 1 and Fund 2. However, one of the fastest areas of growth is SaaS-enabled fintech. Auto commerce is inefficient and there are large pockets of profit to capture.”

The firm is particularly interested in transportation-related fintech ventures that are poised to grow during a recession.

“We made a prediction that sooner or later there will be a recession and we identified areas that benefit when the economy softens, Andreev said, noting that this latest fund invested in Yendo, a Dallas-based startup (formerly known as Otto) that lets customers borrow against their vehicles at the same interest rate as standard credit cards.

Autotech Ventures’ previous fintech investments include U.K.-based buy now, pay later startup Bumper and Carpay, a buy here, pay here loan servicing SaaS platform for car dealers.

Andreev said the firm is also investigating investment opportunities in the circular economy, a nascent industry focused on finding ways to reuse materials and products. Circular economy startups have garnered an increasing amount of attention and investment as automakers transition away from gas-powered vehicles and towards EVs.

Autotech Ventures is also cautiously wading into generative AI, although Andreev was quick to note that the company has not made any investments in that area.

Autotech has more than $500 million under management and has invested in more than 40 companies.

Some of the firm’s investments include computer vision startup DeepScale (which was acquired by Tesla), Lyft, used vehicle marketplace operator Frontier Car Group, Drover, Outdoorsy, Swvl, parking app SpotHero and Xnor.ai, which Apple acquired in January 2020. Five of those startups have gone public, including indie Semiconductor and Volta Charging.

More TechCrunch

Pompeo struggled in preliminary polling among potential GOP primary voters.

Former Secretary of State Mike Pompeo announced Friday that he would not run for the 2024 Republican presidential nomination, ending months of speculation around his potential candidacy.

“The time is not right for me and my family,” Pompeo said in a statement released after work hours on Friday evening. “At each stage of my public service – as a soldier, as a member of the U.S. House Representatives, and then as Director of the Central Intelligence Agency and as your Secretary of State – I’ve been blessed to have the opportunity to advance America in a way that fit the time and the moment. This is not that time or that moment for me to seek elected office again.”

Pompeo’s decision means he will not go up against his former boss, former President Donald Trump, for the job.

Pompeo has struggled in the last several months in polls of GOP 2024 candidates both official and potential. A recent survey by Morning Consult has him netting the support of just 1% of potential Republican primary voters.

Pompeo has been one of Trump’s staunchest allies. As secretary of state during Trump’s administration, he moved the U.S. Embassy in Israel from Tel Aviv to Jurusalem.

Pompeo, 59, hinted in his Friday statement that he was not closing the door on a presidential run forever.

“There remain many more opportunities for which the timing might be more fitting as presidential leadership becomes even more necessary,” he said.